LooksCraft
LooksCraft

Privacy Policy

Welcome to LooksCraft. This Privacy Policy explains how LooksCraft ("we," "us," or "our") collects, uses, processes, stores, and shares personal information ("Personal Data") when you use our websites, software, applications, and associated services (collectively, the "Services"). It applies to individuals who directly use our Services, but not to data processed under bespoke enterprise contracts—those relationships are governed by their specific agreements.

Information We Collect

a. Information You Provide Voluntarily

We may collect the following types of Personal Data that you directly submit:

  • Account Details: Including your name, email address, payment details, and billing address when you register or purchase credits.
  • User Content: Such as any images, videos, scripts, prompts, or comments you upload or create on the platform.
  • Communication History: Any messages sent to our support team, contact form submissions, or other customer interactions.
  • Feedback & Participation: Responses to surveys, feedback forms, contests, or promotional activities.

b. Information Collected Automatically

When you interact with our Services, we automatically collect:

  • Device & Technical Data: IP address, browser type, operating system, screen resolution, device identifiers, and language preferences.
  • Usage Analytics: Information on platform activity, actor selections, video generation features used, credit consumption, time spent on features, and navigation paths.
  • Cookies & Tracking Technologies: We use cookies and similar technologies to maintain functionality, ensure security, and analyze engagement. You may adjust cookie settings in your browser, though this may affect how the Services perform.

c. Data from Third Parties and Social Platforms

If you engage with us via third-party platforms (e.g., Facebook, Instagram, LinkedIn, YouTube), we may collect data available from your public profile or interactions with our content. This is subject to the privacy terms of those platforms.

2. How We Use Your Information

We process Personal Data in line with applicable legal requirements and for purposes including:

  • Creating and managing user accounts and credit-based subscriptions.
  • Delivering and improving our AI-powered video and image generation tools.
  • Processing video generation requests and managing your content library.
  • Monitoring usage patterns to enhance performance and user experience.
  • Providing updates, support, and important service communications.
  • Detecting misuse, security risks, or fraudulent activity.
  • Improving our AI systems and training models (unless you opt out).
  • Fulfilling legal obligations and enforcing our terms of service.
  • Sending promotional communications about new features or special offers (with your consent).

We may also use de-identified or aggregated data for analytics, product development, or marketing insights. This data cannot identify you and is not considered Personal Data.

3. AI Content & Model Training

When using LooksCraft, you may enter inputs (e.g., prompts, scripts, images, product photos) that generate AI outputs such as videos and edited images. These interactions may be used to refine our AI models and improve platform performance.

You may request to opt out of this use by contacting us at info@lookscraft.com. Opting out may reduce the platform's ability to tailor results to your preferences and may affect the quality of generated content.

4. How We Share Personal Data

Your data may be shared in the following situations:

  • Service Providers: We rely on trusted vendors for services such as cloud hosting, payment processing (Stripe, PayPal), analytics, email delivery, and customer support. These providers are authorized to process data solely on our behalf.
  • Business Changes: If LooksCraft undergoes a merger, acquisition, asset sale, or restructuring, user data may be transferred to the successor organization.
  • Public Sharing: When you deliberately publish content on LooksCraft (e.g., by posting testimonials, sharing generated videos publicly, or participating in showcases), your shared information may be visible to others.
  • Legal Requirements: We may disclose your data to comply with legal obligations, enforce our policies, or protect the rights and safety of LooksCraft, our users, or others.

We do not sell your data and we do not share Personal Data with unaffiliated third parties for behavioral advertising.

5. Your Rights and Choices

Depending on your location, you may have legal rights regarding your Personal Data, including:

  • Access: Request a copy of the Personal Data we hold about you.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Ask us to delete your data, subject to certain exceptions.
  • Restriction: Request limits on how your data is processed.
  • Objection: Object to processing, particularly for direct marketing.
  • Data Portability: Receive your data in a portable format.
  • Withdraw Consent: Where consent is the legal basis, you may withdraw it at any time.
  • Lodge a Complaint: Contact your local data protection authority.

To exercise any of these rights, please contact us at info@lookscraft.com. We may require identity verification before processing such requests.

6. Data Retention

We retain Personal Data only as long as needed to fulfill its original purpose or comply with legal requirements. Retention periods vary based on the type of data, how it is used, and applicable regulations.

Typical retention periods:

  • Account data: Retained while your account is active and for up to 90 days after account closure.
  • Generated content: Retained in your library until you delete it.
  • Analytics data: Aggregated and retained for up to 2 years.
  • Payment records: Retained for 7 years for tax and accounting purposes.

Once no longer necessary, data is securely deleted or anonymized.

7. Security

We take data security seriously and implement technical and organizational measures to protect your information. These may include:

  • Industry-standard encryption (SSL/TLS) for data in transit
  • Encrypted storage for sensitive data at rest
  • Role-based access controls limiting employee access to user data
  • Regular security audits and vulnerability assessments
  • Secure cloud infrastructure with leading providers
  • Multi-factor authentication options for user accounts

While we strive to protect your data, no method of transmission or storage is 100% secure. We encourage you to use strong passwords and enable available security features.

8. Children's Privacy

LooksCraft is not intended for use by children under the age of 13 (or the minimum age in your jurisdiction). We do not knowingly collect Personal Data from children. If we become aware that we have collected data from a child without proper parental consent, we will take steps to delete that information promptly.

9. International Transfers

LooksCraft operates globally and your data may be transferred to and processed in countries outside your own, including the United States and other jurisdictions that may not offer equivalent data protection laws.

Where required by law, we implement appropriate safeguards (such as Standard Contractual Clauses or other approved mechanisms) to ensure your data remains protected during such transfers. By using LooksCraft, you acknowledge and consent to these international transfers.

10. Lawful Basis for Processing

We only process Personal Data when legally justified. This includes:

  • Performance of a Contract: To provide the Services you've subscribed to and deliver the features you've purchased credits for.
  • Legitimate Interests: For platform operation, analytics, security, fraud prevention, and user support.
  • Consent: When you actively agree to optional features like marketing emails or beta testing programs.
  • Legal Compliance: Where required by regulation or law.

You may withdraw consent at any time for processing based on consent, though this may limit your ability to use certain features.

11. Third-Party Links and Integrations

The Services may include links to third-party websites, tools, or integrations (e.g., social media platforms, payment processors, CDN providers). These operate independently and have their own privacy policies.

LooksCraft is not responsible for the data practices of third-party sites or services you access through our platform. We encourage you to review their privacy policies before providing any personal information.

12. Marketing Communications

With your consent, we may send you promotional emails about new features, special offers, tips for using LooksCraft, and other updates. You can opt out of marketing communications at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Adjusting your email preferences in your account settings
  • Contacting us at info@lookscraft.com

Please note that even if you opt out of marketing emails, we will still send you essential service-related communications (e.g., account notifications, billing updates, security alerts).

13. Your California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request information about the categories and specific pieces of personal information we have collected.
  • Right to Delete: Request deletion of your personal information.
  • Right to Opt-Out: Opt out of the "sale" of personal information (note: we do not sell personal information).
  • Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights.

To exercise these rights, contact us at info@lookscraft.com with "California Privacy Rights" in the subject line.

14. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Service features. When we make material changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you via email (to the address associated with your account)
  • Display a prominent notice on our website or in-app
  • Require your acknowledgment for significant changes

Your continued use of the Services after updates indicates acceptance of the revised policy. We encourage you to review this policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

For EU/EEA residents, our Data Protection Officer can be reached at: dpo@lookscraft.com

16. Cookie Policy Summary

LooksCraft uses the following types of cookies:

  • Essential Cookies: Required for the platform to function properly (e.g., session management, authentication)
  • Analytics Cookies: Help us understand how users interact with our Services (e.g., Google Analytics)
  • Functional Cookies: Remember your preferences and settings
  • Marketing Cookies: Track your activity for personalized advertising (only with your consent)

You can manage cookie preferences through your browser settings or our cookie consent tool. Note that blocking certain cookies may affect platform functionality.